ATTENDANCE: 1,000
LOCATION: Salt Lake City, UT

ABOUT THE EVENT

As the Official Hat Sponsors of RedWest Festival 2026, Gigi Pip and Two Roads Hat Co. brought an interactive western retail experience to the heart of Salt Lake City. Throughout the festival, more than 1,000 festivalgoers stopped by our custom hat trailer to create one-of-a-kind pieces. Each piece reflected their personal style, making every visit part shopping experience, part creative collaboration.

The excitement started the moment guests stepped into the activation. Festivalgoers worked alongside our team to build custom hats by choosing from a range of silhouettes, bands, accessories, and personalized details. Every finished hat told a different story, giving attendees a lasting memory they could wear long after the music ended. That sense of ownership and creativity transformed each piece into more than merchandise. It became a meaningful part of their RedWest experience.

This year also marked the launch of our Denim Jacket Bar. It brought even more opportunities for self-expression. Guests customized denim jackets with curated details, creating festival-ready looks that felt uniquely their own. It expanded the experience beyond hats and gave attendees another way to connect with western style in a hands-on, memorable setting.

Beyond customization, the activation featured trucker hats, patches, denim, hoodies, and other festival favorites. With live music filling the grounds and a crowd that embraced western fashion, the space naturally became a gathering place. People shared ideas, compared designs, and celebrated their finished creations. The interactive nature of the experience encouraged conversation and helped turn simple purchases into lasting connections.

Hosting an activation at a festival of this size requires an experience that can keep pace with the energy of the crowd while delivering exceptional service. From the custom hat trailer to the launch of the Denim Jacket Bar, our team served many attendees without sacrificing the personal attention that makes every customization feel special. The result was an experience that scaled seamlessly while maintaining the quality and craftsmanship guests expect from Gigi Pip and Two Roads Hat Co.

We extend a heartfelt thank you to the RedWest Festival team for inviting Gigi Pip and Two Roads Hat Co. to be part of such an incredible event. We loved connecting with festivalgoers, sharing our passion for western style, and helping attendees create pieces they'll remember for years to come. We’re grateful for the opportunity and look forward to making even more memories together in the future.